Amazon Seller Can I Add Variation to Existing Product Keep Reviews
Offering a multifariousness of products might be key to growing your sales. One study shows that having a variety of brand offerings adds a perceived higher quality and expertise in the category, increasing the likelihood that customers make a purchase.
Just what is the all-time way to add variety? Should you create new listings or add variations to an existing list?
Calculation variations is a better way to offering production diversity considering it lets you lot sell a single product with all its variants from the aforementioned page. However, adding variations to listings is a chip more than complex than creating a new one. Many new sellers may struggle in adding variations to their existing listings.
Therefore, we volition keep our focus in this mail on the particular query: how to add variation to Amazon listings. Furthermore, we volition also discuss why list variation is important and how it can benefit sellers on multiple fronts.
What Are Listing Variations?
A variation is substantially a sub-listing of your primary product folio based on feature changes such as, color, sizes, quantities, etc. Amazon refers to those primary and sub-listings as parent and child listings, respectively and then, they accept different ASINs.
In some cases, you also get to fix the combo of two features in one variation theme. For instance, you get the "SizeColor" variation theme for the case mentioned above. With this variation theme, yous tin introduce a variety of colors and sizes within the same "Parent ASIN".
Example of a Product Listing Variation
This is the product page of Nike's Air Force shoes. Here, the parent detail or ASIN is Nike Men'southward Air Force 1 Low Sneaker. Meanwhile, there is a listing of child items or ASINs with size and color variations within the same listing. This list with variations allows customers to buy Air Force one Depression Sneaker in dissimilar sizes and colors from the aforementioned folio.
Parent vs. Child ASINs: What's the Difference
ASIN is the unique identity that Amazon assigns to items listed in its catalogs. However, the ASIN dynamics play out differently for listings with variations. For instance, parent ASIN merely points to a non-buyable entity. It represents a parent product that one can merely buy through its variations. For instance, a buyer tin can't merely buy Nike Men's Air Force ane Low Sneaker (parent ASIN) unless they choose a variation (child ASIN) based on size and colour.
A regular product with no variation gets its ASIN displayed in the Production Details section of the given product folio and URL. Still, that's not the case with listing with variations. Here, the ASIN you lot see in the Product Details section is the parent ASIN. For the child ASIN of each variation, you need to expect at the URL of the variation after selecting it from the parent page.
Variation Listings Overview
The illustration below sums up how parent and child ASINs are tied together and how Amazon product variations come about.
How to Decide If You Need to Create Listing Variations?
You need to ask yourself these 4 questions to make up one's mind if your Amazon listings would do good from having variations.
- Are the products essentially the same?
- Can the products share the same title?
- Do the products only differ in a couple of ways that don't alter the core nature and utility of the product?
- Do customers await these products to be bundled together on a unmarried production item page?
If the reply to all these questions is yeah, yous should definitely add a variation to your listings.
Adding Variation to an Existing Listing— A Stride-by-Step Guide
There are primarily two means through which you can add variations to an existing listing. Let's go through them 1 past one.
- Calculation Variations of Existing Items through Seller Key Dashboard
- The commencement footstep of creating a variation is to log in and go to your Seller Central dashboard. Hover over the Inventory tab and choose Manage Inventory from the drop-downwardly menu.
- Go over your product listings and choose the product that you want to create a variation for. Next, click on the Edit button on the far right of the listing to open up the drop-down menu and then click on Copy List.
- Click on the Variations tab.
- Choose the variation theme you lot want to innovate in the given listing. Y'all can besides option the combination of the two features as your variation theme. Hither, you can just brand those combos with "size," e.g. size-fabric, size-shape, etc. These combination options will vary from product to product.
- Suppose y'all introduce three variations to the listing based on size. Commencement, selection the sizes and and then click on Add Variations button.
- Once y'all click on Add together Variations, it will open up the below chart. Fill in the seller SKUs you've assigned to those different sizes, the product ID you're using (UPC, EAN, ASIN, etc), the condition of the product (new, used), standard cost, and quantity of each variation.
Note: If you lot're using ASINs as product ID, enter the parent ASIN in the higher up table.
Once all the information is filled in, click on Save and Finish. If you lot've correctly entered all the information in the higher up table, your existing listing volition exist updated with the newly introduced variations.
How to Add Images of Listing Variations?
Afterwards updating the variations, you can add images of the variation products by clicking at the Manage Images from the drop-down of the Edit tab of the parent listing present in your Seller Central inventory.
- Creating Variation through Inventory File
You lot can also use the inventory file to institute the parent-child relationship among the products y'all desire to list as variations. There are gazillions of columns in the inventory file. However, you need to locate and focus on these four columns in the inventory file to add variations.
- Y'all will write downward the SKU of the chief product type (e.thou. T-shirt) in the parent SKU cavalcade.
- You will mention how variations and main categories are related (parent and kid) in the parentage cavalcade.
- Yous will put "variation" in the relationship-type department.
- For variation-theme, you have to mention the blazon of variation i.e. size, color, flavor, or whatever combination of attributes.
The relevant sections of the inventory file will wait like this afterward the variation updates. Here, we've introduced three sizes and ii colors (variations) of a T-shirt.
If you aren't used to creating inventory files, you can empathize how they piece of work by downloading a template from your Seller Cardinal Account using the following steps.
- Go to the Inventory tab from the dashboard and select Add a Product.
- Then click on I'm uploading a file to add multiple products.
- Select the product category and sub-category. One time y'all do that, the Generate template push will plow yellow. Yous tin can then download an Excel template of the inventory file.
Even if you find spreadsheets a bit scary, you have nothing to fear with this one. Amazon provides all the necessary information for you to accomplish this template properly. They fifty-fifty have an Instance tab to help yous make sure that what you lot're doing is right.
If things withal seem tough, Amazon has prepared a video explaining how to make full up this template.
Things to Remember When Calculation Variations
At present that you're armed with the knowledge of how to make variations, information technology is pregnant to remember a couple of things before you start updating your listings.
Make Certain that Parent-Child Variations Are Related
When creating variations, brand sure you're only combining products that are similar within the same category and product blazon. In our example earlier, a pair of shoes can pb to multiple variations in terms of size and color amongst other things.
Other types of products can exist combined into unique variations, like when y'all sell package variations as part of a promotion. What we should all agree, though, is that some variations cannot and will non work. You can refer to Amazon's rules well-nigh this to learn more than.
Don't Go Overboard with Your Variations
Having choices is nice, but also much tin can atomic number 82 to consumer decision fatigue. Try to discover that sweet spot for your listing variations where customers can observe ample variety without getting overwhelmed with too many options.
Don't Forget to Add Images
Take you ever encountered a product page with multiple variations only without pictures of all the versions? Yes, there have been some instances where sellers go sloppy and either forget or ignore adding a picture of all the items listed under the parent product listing. And so, e'er review your variation listings once yous update them on the parent (chief) list.
Be Aware of Amazon'southward Rules about Variations
Not all categories on Amazon can be authorized for variation listings. It goes without saying that it would do you well to check which categories are immune for variations. That way, you tin can either adjust or avoid those categories altogether should you consider making variations for some of your production listings.
Advantages of Adding Listing Variations
Equally a seller, yous can reap many benefits by adding and selling appropriate listing variations.
Variety Translates Into More Sales
When you provide more variations of products on a single listing page, you get-go catering to a larger audience. For instance, a T-shirt listing that offers three sizes and four colors on the same production detail page has more target audience than a list that offers only a single size or color.
Too, more users are probable to convert into customers when they don't have to expect for and click on multiple product listings to find like items in unlike colors, sizes, shapes, or flavors.
A Booster for New or Depression-Performing Listings
Suppose yous already sell blood-red T-shirts similar hotcakes and take a split up listing for the same T-shirt in dark-green that doesn't perform that well. By combining these ii child listings (variations) under the parent ASIN/listing, you tin amend the traction and sales of the dark-green shirts too. Similarly, if you're introducing a new color in the same shirt, you can requite its listing a head start past adding it as a variation to the existing list already doing well.
Better Operation with BSR and Organic Search Ranking
Customer reviews and sales history remain cumulative for dissimilar kid listings tied by a unmarried parent listing. For instance, if your red T-shirt has 50 customer reviews and 200 monthly sales volume and the green ane has vii reviews and 25 monthly sales volume, the number of reviews and sales volume for this parent-child listing will exist 57 and 225, respectively.
This accumulative consideration of reviews and sales numbers plays an integral office in improving your products' All-time Seller Rank (BSR) and organic search ranking.
Listing Variations: FAQs
Earlier wrapping up this guide, permit's answer some frequently asked questions regarding listing variations.
How Do You Break Variations on Amazon?
You need to delete the parent and child items and listings from your inventory file and the Seller Central profile. You lot should expect 24 hours for the organization update earlier turning every child listing into an individual product page.
How Many Variations Can Y'all Have on an Amazon Listing?
Usually, Amazon allows sellers to take 1 varying feature per listing. Even so, you can include two features in a unmarried variation for some product categories likewise due east.g. size and color for habiliment items.
Tin can I Delete Parent Listing on Amazon?
Yes, you can delete the parent list. Yet, when yous delete any parent listing, the existing product page with variations will disappear and all its child listings will automatically go individual product pages. Moreover, reviews will reside with whichever child ASIN the review was set against. This means all child listings won't have even split of reviews when they will become individual listings.
Terminal Words
Adding variations to existing listings is a great fashion to improve your seller contour by offering more options to customers and garnering better revenues. The above discussion has laid it out pretty well that introducing variations to existing listings is non that hard. You can easily do it via Seller Fundamental Dashboard or an inventory file.
However, the cardinal is to identify the categories and products where introducing variations pays off.
For understanding such nuances and getting valuable seller insights, sign upward for ZonGuru's weekly alive grooming. Every calendar week, our experts share their knowledge, experience, and secrets of selling on Amazon that are hard to find elsewhere on the web.
You can bring together the training without paying a cent. On top of free preparation, yous likewise go a 1-week free trial of the ZonGuru seller toolkit that comes with no terms and conditions.
Source: https://www.zonguru.com/blog/how-to-add-variations-to-an-existing-amazon-listing
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